Search Engine Optimization (SEO): November 2012

Wednesday 7 November 2012

Annzo Corporation: Google EMD Update

Annzo Corporation: “Minor weather report: small upcoming Google algo change will reduce low-quality “exact match” domains in such results” Matt Cutts announced. The EMD update- for “exact match domain” is a filter Google launched in Sep 2012 to prevent poor quality sites from ranking well simply because they had words that match search terms in their domain names. When a fresh EMD update happens, sites that improved their content many regain good rankings. New sites with poor content or those previously missed by EMD may get caught”.

Google is not filtering EMD sites instead its punishing a “type” of site that aims to abuse the EMD bonus or other on page factors. Update is targeting on page and off page sites. Right keywords play as main factor and time is around that the domain name into should be taken under consideration. Keywords should exactly be like the domain this means that if your keyword is “pureleatherjacket” then your domain should also be “pureleatherjacket.com”. There are certain factors that play as key role in building your backlinks as a strong push. Main page should be edited by keeping in mind local SEO strategies and niche keywords that directly link to domain can play a big factor such as title description and niche keywords target, every image alt tag, every h1, h2, h3 tags, and over 4% of pages density. These are the things that the original penguin targets the only difference is that penguin update now targets domains names as well related to keywords and backlinks. The solution is if you have a EMD, ease up a bit on the on page keyword targeting. Having a EMD can often be powerful enough to rank your site high.

Many sites that went UP in ranks also had these

- Social signals

- YouTube video links

- Facebook fan page

- A logical amount of links

Google right now is aiming to pool its traffic into trusted authority style sites that broadly cover a niche. In order to overcome this EMD update its important to take Local SEO strategies in charge:

-Step1: Collect keywords

Step 2: Buy a High PR domain with a good link profile

Step 3: Convert the site into a Niche Authority site

Step 4: Build links

The new EMD update does not actually targets EMD domains it penalized domains based on signals that are listed in the article and High PR strategies are on the lead.

Annzo Corporation is a Toronto based White Hat SEO (Search Engine Optimization) Company. Our SEO Experts provide Guaranteed Google top 10 ranking results to World Wide Clients. Annzo Local also provides local search optimization & Google Maps Listing services to clients all over USA & Canada. Our local SEO experts will bring our clients to the first page of Google.

Annzo Corporation: Blogging Is Beneficial For Local SEO

Annzo Corporation: What are the SEO benefits of blogging? How can you blog your way to SEO traffic and visibility? Those are some of the questions we will address in this article. Here's what you need to know about blogging, search engine optimization, and the connection between them.A blog would make an excellent addition to your online marketing program. Blogging programs simplify the publishing process, which allows you to grow your web presence like never before. They can also be used to support your search engine optimization (SEO) program. In this lesson, I'll offer some SEO blog tips to help you get the most out of your blogging efforts. Another benefit to mention is the ability to ping multiple websites when publishing fresh content. This is built into some blog software such as Word Press, where you can ping hundreds of blog directories in a few seconds using their tools.Blogs are muchsimpler to make and optimize than websites.Once you get past the technical aspects of a search engine optimization campaign, the real work comes down to two things: You need to publish quality content on a regular basis, and you need to promote that content as much as possible in order to attract links. Blogging is one of the most easy but creative way of widening your business in internet marketing world.The blogging program will do most of the technical work for you. You write your content and click the publish button, and the blogging platform does the rest. This allows you to spend more time writing quality content. Keep this in mind when you blog for SEO purposes. Anything you can do to improve the quality of your material will pay dividends in the long run.

Here are a few of the ways blogs benefit SEO:

Crawlable URLs – Most blog software offers uncomplicated URL structure, making it fairly easy for search engine spiders to find and sneak to blog content.

Inbound link magnet - One of the biggest benefits, blogs link freely to each other – much more than web sites do. Blogs are also a significant source of many posts to social news and social media web sites. Text, audio and video are all easily supported for syndication by blogs. The more media available, the more likely it will attract incoming links. Additionally, there are many widgets and plugins that make it easy to share blog content, thus encouraging links and traffic.

Fresh content – Both readers and search engines reward fresh content with repeat visits. From a search engine perspective, that means your site can be crawled more frequently, allowing your new content to become searchable more quickly. Fresh content is also indicative of a more authoritative web site.

Active community – Comments and trackback features in blog software encourage interaction. An active blog community creates the kinds of citations or signals from other sites (annotated and contextually relevant links) that search engines tend to reward in the rankings. Loyal blog readers can boost a site’s visibility through advocacy on other blogs, in forums offline at conferences as well as on their own blogs and within the comments of your blog.